The show that says what most beauty brands won’t.

Offbrand by Cocokind is where we talk about the messy, uncomfortable, and wildly real sides of building a brand - no filters, no fluff.

Hosted by Priscilla Tsai, Cocokind’s Founder & CEO, the show dives into what it actually takes to develop a product, make behind-the-scenes business decisions, and grow a values-driven brand. From the true costs of doing business (to the customer and the brand!) to the doubts and pivots, and the clarity and community that come from showing up anyway, this is the stuff most brands won’t say out loud.

Each episode is a real, unfiltered conversation - not just a highlight reel. We’re having the conversations that usually happen behind closed doors. It’s not perfectly polished, but it’s real. And that’s the point!